Maachis

  • branding
  • packaging
  • illustration
  • typography
Maachis — branding, packaging, illustration, typography project by Anushka Khot

Maachis is a calendar born out of a love for maximalism and a deep interest in Indian art forms. Indian matchboxes — once a canvas of chaotic beauty and visual storytelling — are fading from the spotlight in today's minimal world. The project revives that forgotten era, reimagining matchbox aesthetics as a calendar that celebrates their boldness, quirks and cultural charm in a fresh, contemporary way.